How the Apple card is already changing the credit card industry, even before it is available to consumers:
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Apple Card has already made a splash by giving customers an experience consistent with the rest of the brand: it puts them in control.to FIS’ Performance Against Customer Expectations report Most consumers, however, don’t understand how affinity programs work. The brand on the front of the affinity card doesn’t decide who has the credit worthiness to be approved for a card; the issuer does.that more than one in five millennials intend to apply for the Apple Card. Yet, of those who intended to apply, one in five have never had a major credit card. That doesn’t mean they won’t get an Apple Card—but brand enthusiasm doesn’t guarantee a person will.
Consumers should also seize this time of a renewed industry focus on empowering cardholders. People should take advantage of this moment to compare the rates, terms, rewards potential and other features on a number of different credit cards and choose the one that best suits their long-term financial goals.Big tech has challenged the status quo in nearly every major industry; Apple’s entrance to the credit card market will too.
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