3 reasons why home improvement is the fastest-growing retail category—and what to watch for:
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, which has allowed people who owned their own home to feel richer and more disposed toward putting money toward improving their homes. each year than any other age group. This demographic juggernaut is going to drive billions of dollars of home improvement in the coming years as more Millennials become homeowners and as their incomes and their home equity rise.can replace a move. The number one reason for wanting to move and buy a different home is not to be"close to a job" or to get into a"good school district"; rather, the most commonis stated as being"tired of my existing home.
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