Over the next couple of years the city of Kelowna is expected to generate between $50 million and $60 million with three major events coming to the city.
The 2026 Memorial Cup will provide Kelowna with a big boost to the economy. Still, it's not the only event making an impact, with the CCMA's and The Brier also being hosted in Kelowna . Victoria Femia reports.“Having the opportunity to be in the stands in 2004 when the Rockets won the Memorial Cup and just how it felt for the community and so many memories that it made for individuals, I’m so looking forward to that repeating itself,” said Kelowna Mayor, Tom Dyas.
Canada Post laying off postal workers amid strike, but says it’s temporary The Brier Cup makes its way to town next March and according to Tourism Kelowna, the projected economic impact of the curling tournament is $16 million to $18 million.In the same year, the Canadian Country Music Awards come to Kelowna bringing in an estimated $11 million. The Memorial Cup’s projected economic impact is $16 million to $20 million.
“It is substantial and huge for our city. are in shoulder seasons, so it allows for business to come here when it’s not in the majority of our tourist season,” said Dyas.“We’re looking at events as far as 2028 at this point. These major events really become the sort of economic pillars in the sand that leisure tourism can be built around too,” said Ballantyne.
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