Threat of TikTok Ban Has Creators Scrambling to Build Followings on Instagram, YouTube

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Threat of TikTok Ban Has Creators Scrambling to Build Followings on Instagram, YouTube
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As U.S. lawmakers threaten a nationwide TikTok ban, creators are worried about what that would mean for their livelihood.

and YouTube have been pouring billions of dollars into their own short-video features to compete with TikTok.

"That's why someone like myself, who didn't have a single follower, didn't have a single video, could make a video and have the very first one get 3 million views," she said."That really doesn't happen anywhere else."Emily Foster, a small business owner, agrees. She said other media platforms can't come close to offering the type of exposure she gets from TikTok.shop and her website called Alpacasews.

"You're never quite alone. It means a lot," she said."I'm stressed about potentially losing sales, potentially losing customers, but it's more so just losing a community that'll break my heart." Spangler recalled one Republican congressman asking Chew in his testimony about whether TikTok connects to a user's home Wi-Fi network.

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