The building boom in east Chula Vista has been a long time coming — the city estimates it needs about 11,000 new units to meet demand.
As California’s housing crisis has worsened, Realtors have seen interest from unexpected places like the tech central communities in the Bay Area. Gomez said the pandemic kicked demand into overdrive.
“Over the years, they outgrew their spaces and then realized they can come to San Diego — in Chula Vista, specifically — and have this awesome weather," Gomez said,"and then they look at this house and go, 'A million dollars? Wow, that’s a steal.' ” That price is not shocking in the Golden State these days, but in east Chula Vista, SANDAG, which conducts regional housing assessments, approved the city to build units for all levels of income based on the median income for a family of four .
And the new neighborhoods won’t just bring new schools; there will also be community events like farmers' markets and movies in the park. “All of these things that really encourage the community to just kind of hang out and have a culture,” Gomez said.
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