No one knows what works, how long it will last — or what voters want to hear.
, the presumptive Democratic nominee, hunkering down in his Delaware basement to record his podcast, or President Trump seeking to monopolize the evening television airwaves, covid-19 has swiftly transformed all corners of the political universe.Local candidates and name-brand leaders alike have been forced to abandon rallies, community centers and campaign offices.
That’s created a campaign like no other. With decades-old tactics instantly obsolete, no one knows what will work, how long it will last, what voters want to hear — or how this might reshape politics in the future.prompted an urgent hunt for ways to re-create the intimacies at the heart of politics.
“We needed to give our community something to do,” said Meg DiMartino, the digital organizing director of the Democratic National Committee. “We cannot take an eight-week sabbatical from organizing.” “The tone of our campaign has changed to more empathetic, because we know that not just the community at large but even our own volunteers are dealing with this virus in their own lives,” Knecht said.
“Our philosophy is we keep going no matter what,” said Alexandra Rojas, executive director of the Justice Democrats, who has been hosting “live stream town hall discussions.” “We are focusing on the things we can control.”The Trump campaign has been particularly aggressive on this front after switching to an all-digital campaign in March.
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