Though months away, ski resorts are looking at how to ensure ski season can go ahead tgamtravel
A ski instructor is seen walking along the base of Whistler Mountain in Whistler, B.C., on March 15, 2020.Opening day at North American ski resorts may be months away, but many are already puzzling out how to safely reopen before a COVID-19 vaccine is available.
Restricting access to resorts may be one option to ensure physical distancing, but it’s too early to tell, says Christopher Nicolson, president and CEO of the non-profit Canada West Ski Areas Association. “Health authorities agree that being outside is a good thing both physically and mentally, but there are responsibilities on [resorts]. … We need to ensure safer and responsible ways of interacting.
At this time of year, ski resorts work hard to lock down their customers’ commitment for next season. But how can you sell season passes, a major revenue driver for the industry, when a global pandemic has snuffed out leisure travel altogether? Both Epic and IKON passes – the big players in the industry that offer discounted ski days at resorts across the continent and overseas – are granting credit for unused days last season and both have extended discounted-purchase deadlines, amongst several other perks, to try to lock in skiers’ commitment for the season ahead.
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