This year, ThomBrowne took the game to his alma mater, the University of Notre Dame, to mark the beginning of a year-long Artist-In-Residence position at the university.
in his youth, and spent his college years competing on the swim team at the University of Notre Dame. The second would be football; the designer grew up playing the sport with his family every Thanksgiving. It’s a tradition he’s brought to his eponymous brand and transformed into a buzzy, highly #content friendly,This year, Browne took the game to his alma mater, to mark the beginning of a year-long Artist-In-Residence position at the university.
The first Thom Browne game took place back in 2014. In the years since, it has become an event amongst fashion-philes–one post on my Instagram featuring a football triggered a dozen replies asking if I was at“TB football game”–because of how uniquely it brings together a marketing opportunity and the fashion community orbiting the brand. Up until now, the game featured an array of editors, models, and celebrities.
Led by superstar trainer and athlete Joe Holder, the teams were split by color. As I said, I’m no ESPN correspondent, so I’m not entirely sure about what happened on the field. What I do know is that team Navy beat team Gray, and that the best part of the game was the commentary from the Thom Browne PRs on the sidelines: “I have two crushes, and they’re on opposite teams,” I heard one say.Navy wins.
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