The origins of 4/20 as a national cannabis holiday — what President Day is for mattress sales and St. Patrick’s Day is for wearing another kind of green — dates back to 1971, when a gro…
. “I remember being in seventh or eighth grade and getting high at 4:20 every day. It started in San Rafael with the Waldos, but it’s traveled all over the world. Everyone wanted to get high at that time.”
“Our goal has always been to be with the core cannabis community,” says Feijoo. “If they celebrate 4/20, so will we, by promoting and supporting both ongoing and new events. What we’re trying to do is celebrate in a more mainstream way. Cannabis culture is becoming a much bigger tent. We see our position in the industry as one of advocate.”
“I can’t believe they’re paying me to do this shit I’d do for free,” he says, taking some time for a Zoom call in between visiting the several barber shops and real estate properties he owns in the Atlanta area. “At each community, I witnessed a great interconnectivity between entertainers and business owners. It was the perfect job for me.”
“I remember playing 4/20 gigs at the Fillmore and the Warfield before several thousand,” says the Cypress Hill hip-hop legend. “Then playing an outdoor 4/20 festival recently in Vancouver in front of 150,000 people.” Berner has a very personal reason to tout cannabis’ medicinal qualities having used it to battle the nausea caused by three months of chemotherapy for cancer. “The only way I got through was smoking weed,” he testifies. “I smoked so much, my oncologist went through the roof. That’s why I didn’t lose hella-hella weight. I had a joint in my hand every second because the nausea was so intense. Everything I’d ever worked for came full circle to help me big-time.
In one “Tumbleweeds” episode, Killer Mike talks to legendary rapper Fab Five Freddy “pushing the line” for a brother, Bernard Noble, who got locked up and served time for two joints, then went on to co-found the Curaleaf brand B-Noble, which donates to industry-supported organizations that help those incarcerated for cannabis like the non-profit Last Prisoner Project.
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