This will be an incredibly expensive Christmas. Shoppers don't care

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This will be an incredibly expensive Christmas. Shoppers don't care
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2021 will be among the most expensive holiday shopping seasons ever. But shoppers aren't holding back just yet -- and companies are confident you'll keep paying higher prices, especially during the holidays.

That means 2021 will be among the most expensive holiday shopping seasons ever. But shoppers aren't holding back just yet. Companies are confident you'll keep paying higher prices, especially during the holidays. They'd better be right: If consumers get sticker shock and decide to pull back spending, the US economy could be in big trouble.

5% this year compared with the 2020 holiday season, to a record of up to $859 billion, the National Retail Federation, a trade group for retailers, said Wednesday. The figure excludes car dealers, gas stations and restaurants."Everything we hear from the consumer that we talk to on a regular basis is they're excited about the holiday season," Target CEO Brian Cornell said in an interview with Yahoo Finance Monday.

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