This THC-infused 'Pot o' Gold' edible is covered in actual gold:
As the legal cannabis industry shapes up and fleshes out, 4/20 is no longer the sole date for brands to launch celebratory product. April 20th has been significant since the 1970s as the unofficial — but widely recognized — pot holiday, with traditions ranging from organized legalization rallies to informal smoke sessions shared among friends .
But as the legal market formalizes, so do the marketing initiatives, and 4/20 is far from the only holiday that can be commemorated with cannabis. Industries from beauty to beer capitalize on holidays big and small to work an angle on promoting their goods, often releasing limited-edition product themed to the festivities. And so its only natural that the burgeoning legal cannabis industry would follow suit. has cooked up for St. Patrick's Day.
The minty bites are based on the company's Terra Bites, which ranked as the top-selling chocolate edible in California last year, according to. Kiva has emerged as a leader in the"quality edibles that don't taste overwhelmingly of weed" game since 2010, when it noticed a gap in the market for just that. At the time edibles were largely unlabeled and untested, offering no guarantee in dosage, let alone flavor.
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