'Being open to correction and feedback. Never respond in anger.'
Twitter got fired up, as only Twitter can, and Relevant Software deleted the original ad on LinkedIn.Dear Suzanne, First of all, I want to ensure that our work, hiring, and attitude culture is equal and non-discriminative. The facts are telling for themselves - there are 53% of women currently working at Relevant Software. Moreover, 3 of the 4 Top managers are women too. Secondly, we do consider all the candidates to any of our opened vacancies. No differences in sex, age, race, or religion.
Often we want to defend ourselves and do so without thinking through the consequences. If Burak had just said,"thanks for the feedback! We certainly didn't mean to imply anything with the picture--it's just for attention!" I wouldn't be writing this. Or if he had said,"You know what? You're right. It makes it look like we're looking for a specific type of candidate, when really we're looking for the best person--regardless of who that is." Burak, as the CEO, has the power to take down a LinkedIn posting and change it.
Being open to correction and feedback. Never respond in anger. If someone criticizes you or your company publicly ask someone else to vet your response. It's true that sometimes they will blow over, but sometimes they will blow up. The key thing is to think through here. When Mr. Burak took the time to formulate a response, it was much better than his LinkedIn one. Hopefully, this is a lesson learned.The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
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