This Summer’s Swimwear Leans Into Tailoring, Bold Colors, and the Resort Style of Ken

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This Summer’s Swimwear Leans Into Tailoring, Bold Colors, and the Resort Style of Ken
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Men are diving into fashion exploration, dressing their vacation personas in vibrant colors. ☀️👕

,” Scherdel continues. “Those, alongside the classic linen shirt, are both an effortless way to transition from beach to bar.” Citing an uptick in “statement” swimsuits featuring bold prints or even metallic hues, Scherdel believes that a surge in demand is providing the swimsuit field with fresh energy. “With wedding season and holiday trips back in full swing post-Covid, resortwear brands are simply reacting to customer demand for newness in the category,” he says.

In particular, Hardy believes that men are more willing to experiment with their style of swimwear—a byproduct of the circumstances in which swimwear is worn.

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