Add this sandwich shop to your list of easy breakfast options!
Nonetheless, the chain remains wary of overinvesting in breakfast sales. The morning menu has enjoyed moderate success but Potbelly's management seems to have a different vision for the brand. In a November 2021 earnings call, company CEO Bob Wright took time to emphasize the chain's commitment to the lunch and dinner dayparts, questioning the profitability of breakfast menus.
"It's difficult to see breakfast being in our future anytime in the near future," said Wright."It can be a big distraction. It can be terribly unprofitable if you don't have the right volumes." But if Potbelly's profits continue as they have in the past five years, the company will have to take whatever sales it can get—whether from breakfast, lunch, or dinner. According to, Potbelly's current prospects look shaky, at best. The chain's revenue has shrunk by nearly 6% annually for the past five years. In its most recent quarter, Potbelly reported a loss of $2.9 million—an improvement from losses of 13.4 million in 2020, but a loss all the same.
With more locations beginning to expand their menus to include breakfast, the chain will have options as it seeks to return to profitability. Breakfast menus have proved extremely profitable for several quick-service giants.scored a big hit in 2020 with the launch of its breakfast lineup, ranking in the top three for breakfast sales within less than a year of business.
It remains to be seen whether Potbelly's management will take heed of the trend and start leaning into the breakfast daypart.
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