Controlled exposure to misinformation can help protect people from falling for it in the future, according to new research.
As a child in the Netherlands, the University of Cambridge social psychologist discovered that almost all of his mother’s family had been executed by the Nazis during the Second World War. He became absorbed by the question of how so many people came to support the ideas of someone like Adolf Hitler, and how they might be taught to resist such influence.
Traditional vaccines protect us by feeding us a weaker dose of pathogen, enabling our bodies’ immune defenses to take note of its appearance so we’re better equipped to fight the real thing when we encounter it. A psychological vaccine works much the same way: Give the brain a weakened hit of a misinformation-shaped virus, and the next time it encounters it in fully-fledged form, its “mental antibodies” remember it and can launch a defense.
Van der Linden and his team took a group of participants and warned them that there were politically motivated actors trying to deceive them—the phony petition in this case. Then they gave them a detailed takedown of the claims of the petition; they pointed out, for example, Geri Halliwell’s appearance on the list. When the participants were later exposed to the petition, van der Linden and his group found that people knew not to believe it.
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