This New Book Chronicles the 50-Year Evolution of Ralph Lauren’s Iconic Polo

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This New Book Chronicles the 50-Year Evolution of Ralph Lauren’s Iconic Polo
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Rizzoli's 'Ralph Lauren's Polo Shirt' is a full diagnostic of the minutiae that have distinguished the famed shirt across five decades.

He may not have invented the polo, but he’s the reason why the term “tennis shirt” is seldom heard.

Fifty years ago, the designer—who, despite having never stomped a divot in his life, had named his brand Polo—emblazoned a two-button cotton-interlock shirt with a galloping jockey, transforming an athletic anachronism into a sartorial touchstone. To commemorate the design’s semicentennial,, details how, as Oprah says in the book, Lauren “took a single shirt—the Polo— and turned it into a lifestyle. What he sells is the life we all want to lead.

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