This clean beauty brand just launched your new favorite lengthening mascara.
. “Clean” mascaras still have a tough reputation for being smudgy and flaky, but this one puts all of those concerns to rest. The brand even shared on their Instagram the how the creation of MakeWaves included a three-year long journey and 88 total prototypes leading up to the launch. Because Tower 28 also formulates their products according to the National Eczema Association’s ingredient guidelines, you can also be sure it will be a good pick for those with sensitivity concerns.
This is the ultimate buildable, lash-lengthening mascara with a lightweight formula that allows you to coat your lashes endlessly without lashes turning thick or crumbly. One swipe is great to get amazing clump-free, natural-looking length, while the “Triple Wave Wand” brush head has a trio of revolving bristles can be used for building up volume as desired.
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