Cassina’s new 13,000-square-foot boutique was designed by Spanish architect Patricia Urquiola.
. Spread across 13,000 square feet, the massive three-level showroom is arranged to intimately mimic different rooms of a home in a variety of styles and moods that showcase Cassina’s design philosophy ‘The Cassina Perspective’. This unique vision is rooted in the company’s history of blending innovation with craftsmanship.iMaestri Collection
“We like to research new ideas with contemporary designers, but at the same time with masters from architecture,” says Urquiola, in an interview at the showroom, regarding the ever-evolving cross-disciplinary project that was established in 1973. “This is organic in our work, but now other companies are getting vintage pieces from [architecture masters]. For us, it’s been a normal thing.”Just last year, Cassina’s collaboration with Abloh was finally revealed.
At Cassina in West Hollywood, Esosoft sofa by Antonio Citterio and Rio coffee table by Charlotte Perriand.
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