Designer Somsack Sikhounmuong shares his personal archive of what NYFW looked like in the late ’90s, before Instagram and influencers.
days, when he was a wide-eyed fashion student at Parsons wielding a cheap disposable camera from the drugstore.
Sikhounmuong remembers that moment in fashion fondly. Back then, models dressed for comfort and practicality rather than a photo op. They wore easy scarves and cardigans, unwashed jeans, and dirty sneakers. Sometimes they would throw on a designer jacket or bag, but mostly they were running from show to show in their most approachable daily uniforms.
“It was probably just around 1997 and I’d started as a design student at Parsons. Coming to New York from Toronto was like hitting the jackpot. My dorm roommate at the time took me to meet his friend Ellen, and when we went to her apartment, she had a photo of Kate Moss framed on her table.
I would definitely try to sneak into the shows when I could, and security then was pretty loose. The shows I always had on my list and the ones that I always tried to sneak into were Anna Sui, Marc Jacobs , and Isaac Mizrahi. These were the must-stake-out shows.
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