Samsung is letting users re-imagine what their spaces can be. 🖥️ engineering CES2022
It's not the tech specs that make the company's new Freestyle projector stand out. They're good but not groundbreaking. What's different about the product unveiled this evening at a keynote address in the Venitian hotel on the Las Vegas strip is — ahem — the vibe.
Will that be enough to make the $899 projector-speaker-lifestyle engine the next big thing in tech? That's in cusomers' hands now.The two-pound projector can splash images of up to 100 inches in 1080p onto “any surface, at any angle," and it boasts a 360-degree speaker with"according to a press release from the company
. But Samsung didn't take the normal approach of highlighting picture and sound quality as primary selling points. It wasn't even projecting video when the product was revealed to the crowd of tech writers and businesspeople. The product was introduced by Georgina Hyas Tordoff, a member of Samsung's Future Generation Lab, who looked like she could've been in a dark bedroom equipped with colorful stage lighting.
"I'm currently backstage playing with the Freestyle, using its cool features to project this onto my face," she said before coming onto the stage where Samsung CEO Jong-Hee"JH" Han had been bragging on his company's sustainability efforts a few minutes before. In a presentation all about personalization and flexibility, Tordoff touted all the different ways the Freestyle could be used. Show a movie while out camping? Sure.
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