Eighteen years ago, budding entrepreneurs Jerry and Naomi Hancock had a problem. The burrito business they'd opened in Orem was not covering the rent. They needed another product, something more to sell, a side hustle, if they wanted to stay open.
PROVO — Eighteen years ago, budding entrepreneurs Jerry and Naomi Hancock had a problem. The burrito business they'd opened in Orem was not covering the rent. They needed another product, something more to sell, a side hustle, if they wanted to stay open.
He and Naomi called their new product Sub Zero Ice Cream and started selling it next door. The burrito business soon died out, but not the ice cream. They've been in selling liquid nitrogen ice cream ever since. After graduation, he filed away his chemistry degree for safekeeping and started selling other things — from software to The Living Scriptures to an eyeglass retainer he developed and patented."I knew from the start he wanted to own a business," says Naomi, "I was fine with it. I knew that was who I married."He became a mad scientist again, an ice cream alchemist.
Jerry Hancock holds a cup of ice cream at Sub Zero in Provo on July 10. Each ice cream is hand-prepared using the liquid nitrogen freezing process. But all declined getting involved with the business. The main reason they cited was the same one Jerry heard when he'd contacted the Utah County ice cream maker: the ice cream business was too crowded.
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