Grammy-Winner Patti LaBelle Now Has A Best-Selling Brand At Walmart by mcgrathmag ForbesOver50 KnowYourValue morningmika
Patti LaBelle as the voice behind “Lady Marmalade.” Or maybe as the star solo act who snagged two Grammy Awards in the 1990s. Perhaps you even recallher short-lived 1992 sitcom. But what you likely don’t know: The Godmother of Soul is a card shark.
LaBelle started cooking when she was 10 years old, escaping to the family garage to whip up her signature spicy ketchup. She never gave it up. Throughout her performing career, she cooked for Elton John, Prince and the Rolling Stones, going as far as labeling the tinfoil trays with her name so there was no mistaking Patti LaBelle’s food for the catered stuff. Her first cookbook was published in 1999.
With Patti’s Good Life, by contrast, she’s near obsessively hands-on. She invites industrial cooks into her kitchen to see how she makes her food, then tests the product as many as ten or 20 times. Attention to detail pays off: When she launched Patti’s Good Life sweet potato pie in Walmart in the fall of 2015, it went viral on YouTube and in one three-day period before Thanksgiving was selling at a rate of one pie per second.
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