“I didn’t want it to smell like lavender or rose water, I wanted it to smell like a fresh flower, and by flower, I mean bud. Weed:” Muri Lelu's face oil is the chicest new development in cannabis skin care.
’s Indica face oil is the bottle: topped with a sleek black dropper cap and inscribed with the brand’s name in white modernist typeface, it stands apart from the hippie-dippie clichés that tend to crowd the shelves of hemp and cannabis beauty products. The second is undoubtedly its intoxicating scent. “I didn’t want it to smell like lavender or rose water, I wanted it to smell like a fresh flower,” says the co-founder of the recently launched brand, who goes by the pseudonym Muri Lelu.
Named Mauvaise Herbe after the French for weed, the night oil was made with the bedtime ritual of cannabis lovers in mind. It serves as a soothing elixir to the skin, packed with all the antioxidant and anti-inflammatory goodness now associated with cannabis—in this case, full-spectrum organic indica extract or hemp. There are a few other bioactive plant extracts thrown in for good measure, including jojoba oil, rosehip oil, and licorice extract, a natural skin brightening agent.
The brand’s founders are all first-generation American women with roots in France, Egypt, and Belize. For the moment, they’re keen to avoid individual identification to both maintain the power of the collective and achieve a bit of allure. “When I initially started working with folks in California, I was walking around with a bottle of oil made from pure marijuana,” says Lelu, a working Brooklyn mom-of-three and self-proclaimed connoisseur of cannabis.
Lelu had originally hoped to launch the brand with beauty products containing THC, the main psychoactive compound in marijuana, though the legal complications around distribution have put those plans on hold—at least for now. “We view this as a cannabis brand, not really a CBD brand,” she insists. “But no, in case you were wondering, this oil would not get you high even with THC.” The complicated ethics of the cannabis industry are not lost on Lelu, who works as a lawyer by day.
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