'Black Mirror' Predicted the Future SAG-AFTRA Is Striking Against
It may only be a month on from its release, but the first episode of Black Mirror Season 6, titled “Joan Is Awful,” is already starting to hit terrifyingly close to home. The episode addresses the use of Artificial Intelligence in the entertainment industry, something which has since become a burgeoning point of contention between real-life creatives and major studios.
Joan finds out that this is all completely legal, as she permitted Netflix knock-off Streamberry the right to use her identity when agreeing to the platform’s terms and conditions. She is then informed that she isn’t even being portrayed by the real Salma Hayek, but instead a digital likeness of the actress that was licensed to the studio.
Understandably, actors are outraged, and we are too — and that’s without even mentioning the crop of other issues that are also at stake in the strike, like fair wages and streaming residuals. As for the strike’s timing in relation to “Joan Is Awful”: it’s purely coincidental. SAG-AFTRA’s contract with studios, which went into effect on July 1, 2020, at the height of the pandemic, expired on June 30 of this year. On June 5, 2023, a strike authorization was approved by SAG-AFTRA members, with 97.
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