Come for the rare Japanese single malts, stay for the covetable wine selection.
, a sherry-barrel-aged 1965 vintage single malt: At $150,000 a bottle, from a Japanese distillery that no longer exists, it’s practically unobtainium—unless you happen to swing by the. This elegantly rustic enclave, which combines the decor of a 19th-century hunting lodge with the wood-paneled ambiance of an Edwardian den, holds enough extraordinary whiskeys to fill its locker-lined walls, with more limited editions tantalizingly displayed around the space.
“Some whiskeys I have here are so rare I don’t have to be competitive, but I still try to be,” says Deep Sethi, who co-owns and manages the store with his daughter, Simran. Sethi says he wants to be known for the same approach his brothers Sukhinder and Rajbir Singh took when they foundedin London 25 years ago , which is to provide “rarity, but also value.
Word of mouth has attracted a diverse roster of clientele spanning collectors, investors, and A-listers who simply want to sample some of the best spirits in the world. Yet Sethi doesn’t take the whole thing as solemnly as one might expect. Though he refers to his customers as “serious whiskey drinkers,” he says the periodic tastings he hosts with distillery representatives, for example, are meant to be “educational and fun at the same time.
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