Roberto Sánchez, the mastermind behind the captivating baby clown print you might have seen on Bad Bunny (sanbenito), is also at the forefront of Mexico City's fashion scene.
, a concept store in Mexico City that’s at the forefront of the city’s vibrant fashion scene.
I became fixated on the design—it was uncanny and adorable all at once—and I bought it from the shop a few days later. When I brought my beloved new water bottle into the Vogue offices the following week, I realized I had an unlikely fellow fan in Sánchez’s playful work—stopped by for an interview and he gave me a sneak peak of a Spotify photoshoot that he had just wrapped up in Mexico City, wherein he exclusively wore local designers.
He’s been designing clothes under his namesake brand for the past 8 years, but it was 6 years ago that he found the little illustration that inspired his own baby clown print during a difficult period in his life. “I was very sad—I had no paid job and I was heartbroken. I was walking downtown looking for fabrics, and I found this clown make-up package in a tiny store,” Sánchez says.
Sánchez first used the print in one of his collections five years ago, and when he was tapped to create something for Bad Bunny for his recent shoot, he thought the baby clown perfectly fit with the artist’s flashy sense of style. He’s still incorporating the baby clown face onto his garments, one of which he teased recently on Instagram: an upcycled, sequin-tailed gown that’s patched together with different versions of the baby clown face.
Sánchez’s pieces are stocked in Hi-Bye, where he’s one of three in-house designers. A bit over two years ago, Sánchez, along with his designer friends
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