Natanya Montgomery, Naza’s CEO and founder, wants her hair salon to be the next Drybar for women of color by brianne_garrett
limits its offerings to blowouts, Naza focuses on only five protective styles—braids, twists, sewn-in extensions, blowouts and crochet styles—that can be completed in four hours or less, so clients aren’t spending all day in the salon.
“There’s no up-charge for any sort of thick or extra hair,” Montgomery says. “We assume that every single person is going to come with hair as thick as it comes and as tangled as it comes. . . . We’re prepared for the reality.” Reddit cofounder Alexis Ohanian acknowledges that the natural hair market has long been ignored by venture capital. But Naza’s intentional purpose and the clear market need attracted the investor.
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