A 35-Year-Old Nurse Brought in $117,000 in One Year From Her Side Hustle — Here's How |
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"[My mom] didn't always have the patience to teach," Faustin says."[Jamaicans] cook off of instinct, so I would say, 'How much garlic powder should I put in?' And she would literally look at me and say, 'Use your judgement.'" Still, there's a big difference between racking up Instagram likes and becoming a regular content creator — so Faustin spent hours researching trends, equipment and recipes that might connect with her intended audience.
When Covid drastically changed her day-to-day nursing work, she found her mind frequently gravitating away from the hospital and back to her family. She wanted to earn money without spending even more time away from home. When she's not on her feet at work or at home, she's emailing, researching and grocery shopping – which, at roughly $600 per month, is one of her business's only expenses. There are days where her content doesn't perform as well through social media algorithms as she hopes. She says she wants to hire an employee to delegate tasks that take her away from content creation.Faustin says it took trial and error to figure out how to connect with her audience.
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