Third time’s a charm? Microsoft makes a risky gamble back into smartphones

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Third time’s a charm? Microsoft makes a risky gamble back into smartphones
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Sure, the corporate-targeted smartphone. But also... those earbuds! MicrosoftEvent

The big surprise at Microsoft Corp.’s product peek Wednesday was a Surface tablet that also acts as a smartphone that seems to be targeted to corporate users.

With a year to go until its actual launch, there is still time for Microsoft MSFT, -1.77% to work on perfecting the device and there are still unanswered questions, such as its price and how much money the software giant is investing in it. But the big question at the moment for investors is: Will this be the first big mistake of Nadella‘s tenure?

“No vendor has created a phone that is optimized for productivity, these devices are targeted at the enterprise market,” he said in a phone interview, adding that it will be easy to just make a phone call or do a Skype video chat within the tablet on one screen, while looking at email and other data on the other screen. “They could very well succeed here.”

— Mike Murphy October 2, 2019 Moorhead also speculated that Microsoft is investing incremental amounts, not the huge sums that it did in the past. Plus, it is also leveraging from the open-source community that works on Google’s Android, and the entire Android ecosystem.

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