Far from stuffy, co-founders Julie Boardman and Diane Nicoletti made the Museum of Broadway immersive, interactive and fun.
, a suitcase carried by Hugh Jackman inand the costume that Alex Brightman wore inThe Museum of Broadway is the brainchild of prolific Broadway producer Julie Boardman and Diane Nicoletti, a marketing guru. Friends since college, the duo joined forces over five years ago.
The duo began brainstorming. “We built not only the storyboard, but how we’d go about the Museum and the visual storytelling that we wanted to do,” says Nicoletti. Creating a sort of “good will tour” they polled many industry insiders to see if their vision even resonated. “From there we were off to the races,” she adds.
Boardman and Nicoletti sought to bring the exhibits together in an accessible format appealing to how people usually like to consume content these days. “It was curated in a way that is hopefully interesting to people,” says Boardman. “The idea was that if somebody is inspired here at the Museum of Broadway, they could do a deeper dive and go to the libraries.” Also, a portion of every ticket sold is donated to Broadway Cares/Equity Fights AIDS.
“Everything was steps and layers," says Nicoletti. When they identified which productions would be featured in an exhibit they determined what the story of the show would be. “We asked ourselves “What are the stories within that show that we need to make sure that we’re highlighting?” she adds.the Phantom of the Opera
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