These food brands are actually raising prices higher than inflation rates call for.
on a call with other analysts this summer that Conagra Brands, owner of brands like Slim Jim and Duncan Hines, has both priced its products above inflation rates and recovered its profit margins. Chipotle has increased prices twice this year, while taking in approximately 13% more revenue year over year.
where they can. But many people seem to have begrudgingly accepted the price hikes, allowing the companies to continue to make record profits. According to thepiece, James Quincey, Coca-Cola’s CEO, said on a call with investors that sales were strong, even during these tough financial times. “In the face of these pressures, consumers stayed resilient.
It seems as if these price hikes may increase until executives finally find consumers’ breaking point. But when it comes to necessities like food, where exactly is that breaking point? As Sharon Zackfia, group head of consumer research at investment bank William Blair and company told the, “In the long arc of history, most restaurants do not lower prices.” Alas, it seems in the tug of war between Big Food and the regular joe trying to treat himself with extra guac, joe loses out.
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