The companies are banking on consumers purchasing products with ecofriendly values in mind, despite inflationary pressures
Vancouver-based Courtney Chew says the inspiration for her eco-swimwear brand OCIN came from her days as a competitive swimmer who spent most of her time in the ocean, 'a place where I feel the most connected to the earth.'
“It was really difficult as a small business back then to try to find vendors and other collaborators that fit within that ecofriendly mindset,” she says. Ms. Roedding notes that organizations that embed sustainability into their business practices have a forward-thinking mindset that prioritizes younger generations.
“Our label is the cleanest among all natural nut butters, containing only one to three complete ingredients,” she says. “All of our competitors use palm oil, which contains 49 per cent saturated fat and increases the risk of heart disease and other chronic health disorders. Palm oil is also a major cause of deforestation in some of the world’s most biodiverse forests.”
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