The hottest beauty trends of 2024 include bows, French pharmacy skincare, and the mob wife aesthetic.
Enthusiastic followers of beauty trends take it upon themselves to innovate and herald in new ways to style our hair, draw our brows and file our nails to help keep the industry fresh and exciting. Eventually, these trends trickle down and find their way into our homes and every-day beauty regimens.
TikTok declares the clean girl is out and the mob wife, in all her big hair, glitzy jewellery glory, is in for 2024. This trend is likely to only increase in popularity with the release ofBridget Jones, Kate Winslet, and Keira Knightley, which includes a fresh face with messy hair thrown up in claw clip , and of course an oversized scarf.What do all three have in common? They’re imperfect on purpose. They feel real, lived in, and accessible while bursting with personality.
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