Fendi, Balenciaga and Gucci were called out 664 times in rap and R&B songs last year
LIL NAS X, a 20-year-old rapper from Atlanta, earned his first Billboard number-one hit this month with “Old Town Road.” The song combines rap and country , layering braggadocious rhymes over a twangy backbeat.
Though atypical, this hit shares at least one characteristic with more conventional rap songs: fashion name-drops. “Cowboy hat from Gucci, Wrangler on my booty,” raps Lil Nas X late in the song, sprinkling fashion cred into the song.
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