The 10 sustainable denim brands you should know about now.
is known as one of the more resource-heavy, environmentally damaging items we buy, and the reason is simple: Denim is made from cotton—lots of it—and cotton is often grown with harmful fertilizers and pesticides and requires huge amounts of water to produce. A single pair of jeans might need upwards of 1,800 gallons. The global demand for cotton has also led to over-farmed, barren land and soil erosion, which affects the health of the entire planet.
That’s a lot of bad news—and not necessarily the kind of research the average shopper wants to conduct before her next purchase. The problem with denim feels particularly enormous because it’s so democratic: Everyone wears jeans, and many of usour jeans. This writer will admit to owning more than a dozen pairs .
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