Purple is the first new M&M character in a decade.
Purple is the first new M&M character in a decade.
“There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self — our new character reminds us to celebrate what makes us unique,” Jane Hwang, global VP at Mars Wrigley said in aShe continued, “Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.
If you were wondering if the newest edition to the M&M candy crew was forgiving, rest assured that she is! When asked, “Do you believe in second chances?”Purple's debut was announced with a music video for a song entitled, “I'm Just Gonna Be Me,” which “celebrates all voices, encouraging people around the world to embrace their authentic selves,” M&M's shared.
Mars and M&Ms are not just releasing a new character and song for fun. They are also putting their money where their mouth is. Each time “I’m Just Gonna Be Me” is streamed, M&M's will donate $1, up to $500,000, to, a nonprofit organization that brings music and creative outlets to people across the world in an effort to create healing and equity in the arts.
A charitable promotion, a new candy that represents being your truest self, and it’s all centered around a delicious chocolate treat? Sounds great.