A new survey has found that many Canadians want to buy Canadian-made goods and services but are confused as to what that actually means. Conducted ea…
A new survey has found that many Canadians want to buy Canadian-made goods and services but are confused as to what that actually means.that a majority of Canadians are actively seeking out Canadian goods, but it also notes that they need some guidance.
However, Narrative Research notes that there's actually quite a big difference between the two labels. According to Canada's Competition Bureau, a non-food "Product of Canada" refers to 98 percent of the total direct cost of production being Canadian, compared to only 51 percent for "Made in Canada."
Clearly, then, buying a "Product of Canada" more directly supports Canadian businesses. That said, 75 percent of respondents claimed to understand the term "Made in Canada," with 63 percent saying the same for "Product of Canada," despite there not being a huge difference in actual shopping habit preference.
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