Can it ever be too hot for ice cream? According to Unilever, yes.
The maker of Magnum and Cornetto said Tuesday that the heat wave currently searing Europe could actually put consumers off the frozen dessert. When it comes to the weather, “there’s a sweet spot for temperature,” Unilever’s chief financial officer, Graeme Pitkethly, told journalists. “When it gets too hot, people move away from ice cream and buy a cold drink instead,” he said.
The consumer goods giant commands a fifth of global ice cream sales, according to Euromonitor. The company’s overall ice cream sales grew 5.7% in the first half of the year in value terms, compared with the same period in 2022. Sales growth was driven by a sharp increase in prices even as volumes dipped. Price rises across Unilever’s products helped push up its sales by 9.1% in the first half, even though volumes fell marginally.
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