Where LeBron James falls on the world's highest paid athletes list
estimates. After announcing an endorsement deal with Crypto.com in January, James appeared in a Super Bowl commercial next to a computer-generated version of his younger self. He also recently invested in home gym company Tonal and StatusPRO, a sports tech startup that creates virtual reality training products.Age: 37 | Sport: Soccer | Nationality: Portugal
Like his rival Lionel Messi, Cristiano Ronaldo has had a disappointing first season with his new team, with Manchester United stuck in sixth place in the Premier League standings with one game remaining. Rumors are now swirling that Ronaldo, who previously played for Man U from 2003 to 2009, could be on the move once more in this summer’s transfer window.
Brooklyn Nets star Kevin Durant brings in roughly $28 million annually from Nike, a sneaker deal surpassed only by LeBron James’ among active players. He has recently added deals with Coinbase, NBA Top Shot and Weedmaps, but with media company Boardroom and investment firm Thirty Five Ventures, his business empire goes far beyond endorsements. NFT platform OpenSea and digital fitness startup Future are among his latest investments, and he is backing SeatGeek’s SPAC merger.
Injuries limited Roger Federer to six tournaments in 2020 and 2021 combined, and he has yet to return to the tennis court in 2022. No matter—the world’s former No. 1 player remains the top pitchman in sports, promoting brands such as Uniqlo and Rolex. He also invested in the burgeoning Swiss shoe brand On in 2019, and the company went public in September, raising more than $600 million.
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