If there used to be a sense that the WNBA was a novelty sideline, not taken seriously by real sports fans, this year all that has changed
The Women’s National Basketball Association was founded in 1996 by the NBA as a kind of experimental subsidiary. Over the years its ownership has changed, its teams moved around, and its business restructured. As a business, it has never been profitable, losing more than $10 million annually in operating costs and salaries.
Then, of course, COVID-19 hit, and everything came to a halt. The strides players had made toward more equitable treatment as professional athletes seemed once more in jeopardy, and the optimism the league held for improving on the whole rapidly disintegrated. What saved the WNBA was its rapid return.
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