Bailey Sarian dabbled in YouTube for years before a chance idea led to a new profession.
For some, there are few things more relaxing than sticking a make-up tutorial on YouTube and settling in for a few moments of escapism.
The most popular video in the series is about notorious American serial killer Jeffrey Dahmer, who murdered 17 men and boys between 1978 and 1991, and whom Ms Sarian talks about while creating a sparkly green eye look with nude lip. She was combining making YouTube videos with her job as a professional make-up artist. After striking a deal with the beauty subscription company Ipsy, Ms Sarian was able to rely more on YouTube for her earnings, though continued to freelance on occasion.sentenced to life in prison for the murder of his pregnant wife Shanann and their two young daughters Bella and Celeste
She was more nervous still about the response, which she expected to be terrible, "because I was doing make-up and talking about horrible crimes, you know, it doesn't make sense".Bailey Sarian says she applied make-up in her true crime videos to stop her feeling awkward "On the one hand she's doing something that, in itself, people can find highly absorbing in terms of watching someone apply make-up, like kids watch unboxing videos. So people are interested in watching that element on its own but also she's telling this story," says Dr Tully.
Ms Sarian says: "When I'm afraid of something, I try to figure it out, it helps the anxiety. At least that's why I get obsessed with it."Bailey Sarian tells the BBC's Dearbail Jordan how she approaches her true crime videos
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