Here's why you are so obsessed with BaubleBar jewelry.
When BaubleBar cofounder Daniella Yacobovsky sat down with POPSUGAR's style director Dana Avidan Cohn at, it was easy to single her out from the other entrepreneurs on the Female Frontier panel.
"Whenever we see people interact with our product and our brand it brings us so much joy. It never gets old. No matter how large the scale and how big we get, there's something so amazing about being on the subway and seeing someone wear BaubleBar. I'm just like, 'Oh my God. LOVE your earrings!' Seriously, I actually do that.
"We test everything, and we are big believers in data. We're big believers that our community will tell us what it is they are looking for. We can use that and apply that to future products. Theis a great example. It's a crystal baguette band and the bestselling colorway we had was a blue ombré with different blues and purples that alternated around the band.
Aha! So that's how BaubleBar seems to re-create our favorite styles in slightly different silhouettes with each collection drop, altering the designs so that they feel different, but just as covetable as the pieces we've already amassed in our jewelry boxes. When you scroll, we'll show you exactly what jewelry Daniella's referring to and a few snapshots from her appearance at POPSUGAR Play/Ground.
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