The WNBA's challenge: How to translate Caitlin Clark hype into sustained growth

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The WNBA's challenge: How to translate Caitlin Clark hype into sustained growth
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The stars seemingly have aligned for the WNBA with Caitlin Clark and Angel Reese joining the ranks of A'ja Wilson, Breanna Stewart, Diana Taurasi and others.

Indiana Fever guard Caitlin Clark reacts after missing a 3-point shot against the Connecticut Sun during the fourth quarter of a WNBA basketball game, Tuesday, May 14, 2024, in Uncasville, Conn. The stars seemingly have aligned for the WNBA with Caitlin Clark and Angel Reese joining the ranks of A'ja Wilson, Breanna Stewart, Diana Taurasi and others.

"If you are business as usual, if you think that the status quo is going to work, you’re going to miss out on opportunities to capitalize from a business standpoint,” Reeve said.“The one thing we’ve always done as players is brought that competitive spirit and fight,” said the 19-year Phoenix guard who has seen plenty of moments where the WNBA had momentum slip through the cracks. “And now it’s their job to carry it.

The WNBA’s joint deal with the NBA with ESPN is up after 2025. Ratings for women’s basketball just keep growing. Fans are so eager that they looked for — and watched — a livestream of Reese’s exhibition debut on social media. Demand already has WNBA teams moving games against Clark’s Indiana Fever to bigger arenas. The two-time defending champion Las Vegas Aces became the first team in the league to sell out its allotted season tickets before a season started — back in March.

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