The Weeknd’s stadium tour opens in Toronto Friday: “He’s reached global stardom,” says his creative director of the massive show, “so the tour’s ideas and sonics were made for venues of this size.”
Of course, the fact that the tour is opening in the city where it all started “logistically, historically and sentimentally made sense,” Taylor says. The Weeknd, a rare artist who had a significant buzz around their first release before they’d even played a gig, made hison July 24, 2011, just under 11 years before he will play its biggest venue, Rogers Centre, next week.
“About 3 million people in Toronto say they were at that show,” Al-joulani laughs. “I’ll never forget, a few weeks earlier I was with Prince and [top Live Nation exec] Steve Herman when he was doing a series of shows there, and everyone was talking about ‘House of Balloons,’” the Weeknd’s galvanizing debut mixtape released earlier that year. “Of course, Prince wanted to know who this Weeknd was.
Not surprisingly, the tour is “a smash,” Al-joulani says. “He’ll sell over 700,000 tickets on these 19 shows, we’ve grossed $100 million, and that’s just North America. He’s joined that pantheon of [stadium-level] artists, and there’s a lot more to come.” And the Weeknd has planned it all while being immersed in filming “The Idol,” which is expected to premiere later this year. Taylor says, “I think he has a clone that he’s not revealing to the world.
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