The Vogue Business fashion NFT review: What’s working?

See Vogue Business's official review on fashion NFTs

The resale price depends on a range of factors, including the total number available, the anticipated future value, the prestige of owning one and the overall design of the NFT. It’s also subject to the value of ETH at the time.NFT prices often crash after the initial pop – already, an image of Twitter co-founder Jack Dorsey’s first tweeta $2.9 million sale a year ago to about $12,000 today — which can be bad for brands.

Utility is a “great litmus test” for comparing projects, says Cassatt. “It depends on what is most valuable to the buyer and what the trends have been within that realm.

Cassatt advises that people research who is involved and if there have been any notable owners and traders. Yang advises that brands also assess community sentiment on platforms including Twitter andGucci and Adidas are two of the most frequently mentioned examples of successful brand projects among the expertsasked. It’s no coincidence that both have an active Discord presence and have closely partnered with those who already had traction and experience in the space.

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