The Unofficial Number One On The Forbes World’s Most Influential CMO 2022 List: “Anyone” ForbesCMO
Once, marketing was a centralized function and the chief marketer had effectively singular control over brand strategy, image, communication, activation, and destiny. Those days are gone.
Now, on any given day, at any given moment, any given anyone can influence the trajectory of a brand and business. One tweet, one TikTok, one thing said—or unsaid—that captures the imagination or indignation of the socially connected can out-message even the most strategically brilliant, well-executed and integrated campaign.
Despite massive change what remains unchanged is that attention remains the table stakes of influence. When a 16-year-old you’ve never heard of has a bigger social platform and megaphone than almost any brand you’ve ever heard of, marketers must think differently about the relationship between brand and audience.
On any given day, without regard to marketing calendars, campaigns or plans, a Nathan Apodoca can find himself having to skateboard to work because his truck, with 330,000 miles on it, broke down. In a moment, he grabs his board and a bottle of Ocean Spray, and films himself skating to work, lip syncing a Fleetwood Mac track. Getting to work, he
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Forbes World’s Most Influential CMOs List: 2022Ranked number 23 on this year’s Forbes World’s Most Influential CMOs list is CHassan, CMO JPMorgan Chase. See who else made this year’s list: ForbesCMO
Read more »
The Forbes World’s Most Influential CMOs List: 2022Number 8 on this year’s Forbes World’s Most Influential CMOs list is Bettina Fetzer, Head of Marketing for MercedesBenz. See who else made this year’s list: ForbesCMO
Read more »
The Forbes World’s Most Influential CMOs List: 2022Making the Top 20 of this year’s Forbes World’s Most Influential CMOs list is, Diageo’s Global CMO, Cristina Diezhandino. See who else made this year’s list: ForbesCMO
Read more »
The Forbes World’s Most Influential CMOs List: 2022McMaking this year’s Forbes World’s Most Influential CMOs list at number 5, is McDonalds Global CMO MorgsF. See who else made this year’s list: ForbesCMO
Read more »
Gorillaz and Thundercat Team for a Gritty, Grooving, and Goofy New Track 'Cracker Island'Hear gorillaz and Thundercat's 'Cracker Island,' a bustling blast of dance funk that tempers its slick, bass-heavy groove with plenty of grit.
Read more »
Lil Baby, Jazmine Sullivan and More Slated for Atlanta’s ONE MusicfestLil Baby, Jazmine Sullivan, Rick Ross and Tems are among the performers set for this year’s ONE Musicfest (OMF).
Read more »