The U.S. Open Is More Lucrative Than Ever. So Why Is It So Hard For Players To Make A Buck?

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The U.S. Open Is More Lucrative Than Ever. So Why Is It So Hard For Players To Make A Buck?
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Despite the buzz around the U.S. Open, it's not always glamorous making that money

was 22 when I first played the U.S. Open, in 2007, and even though it took a wild card to get me in, I brought a lot of confidence into my early-round matches. I was coming off my first appearance in an ATP Tour tournament final and was having a great summer that had sent my singles ranking from 844th that January all the way up to 184th at the start of the tournament.

But even with those big increases, it can be difficult for players to make much of a profit off competing. And despite the buzz around the Open—the one time tennis makes it on prime-time TV in the U.S.—it’s not always glamorous making that money. to boost our paychecks. I’ll make special appearances for sponsors, for instance; I will even coach your child’s tennis team for a small fee. But that pales in comparison with sponsorships, which are the closest thing to a guaranteed annual salary that a player has.

And you need to make sure that the sponsor understands what it’s getting, given the endorsement restrictions in tennis, which can be hard to make sense of even for a team like mine that has years of experience at the sport’s highest levels.

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