‘The Trumps will be a dynasty that lasts for decades’

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‘The Trumps will be a dynasty that lasts for decades’
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At the California GOP convention, the president’s campaign manager tells delegates they have an important role to play in 2020

INDIAN WELLS, Calif. — With their dominance dissolved in once-storied bastions like Orange County and ranks reduced to third party status, California Republicans this weekend gathered to reboot and forge strategy for a 2020 comeback — in a solidly blue state where President Donald Trump is wildly unpopular.

“Many of you are worried that we have written you guys off — that California doesn’t matter,’’ he acknowledged. But, recognizing it as hardly “a swing state,’’ Parscale still pointed to California — a bastion of fundraising, voter contact operations and volunteer firepower — as a lynchpin in “the fight for the future of this country,’’ he said, predicting that “the Trumps will be a dynasty that lasts for decades.

In his speech, Parscale promised GOP loyalists that the Trump Victory Leadership Initiative here would marshall highly sophisticated technology, including use of artificial intelligence which he said would provide more information than ever before on “who the voters are, where they live, how they consume information — and how to contact them.”

Jessica Millan Patterson, the Latina mother of two who was elected earlier this year to chair the embattled state GOP, called the scope of the party’s training efforts “historic” and said California’s Republican Party is now heavily invested in “engagement” — she rejects the word “outreach” as insufficiently energizing — in an acknowledgment that party must return to the drawing board to attract fresh blood for what she called a “California Republican Comeback.

But the state GOP’s efforts come at a time when the party faces formidable roadblocks. Polls show Donald Trump is historically unpopular with voters here, and he has been the subject of nearly 60 lawsuits from state leaders challenging his moves on issues ranging from auto emissions to immigration.By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time.

Assemblyman Chad Mayes, R-Yucca Valley, who has repeatedly warned his party against what he has called Trump’s “toxic” effects — and who with former Gov. Arnold Schwarzenegger co-founded New Way California, an effort to moderate the party — introduced a plank in the party’s platform formally stating the GOP’s object to intolerance and racism.

“Half of our board of directors are under 40,’’ and many of them immigrants or minorities, says Dhillon, an attorney and former state party vice chair who is herself a devout Sikh who immigrated from India. “It’s a different generation and it’s very diverse, and they’re bringing a different perspective with what they care about — digital tools and other things.”

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