Anyone trying to sell a White Lives Matter shirt — Kanye West included — will now get a cease-and-desist letter after these two Black radio hosts acquired the trademark to prevent people from profiting off the phrase.
radio show, own the trademark"White Lives Matter."
"We talk about all the things that need to be talked about, right?" Ja told NPR."This person listens to our show and says, 'You know, who would be a better decider for the future of this thing that is now owned by me? Would be these gentlemen.' And so that person reached out to us again, stipulated, 'Hey, look, if anything ever happens in the future, monetarily, please, you know, donate half to these certain orgs.' And we intend to do that if that day ever comes.
"That was part of the scary thing about being assigned this trademark. Ramses and I walked 4 or 5 miles that day just kind of trying to wrap our head around what just happened," Ward told NPR."And we understood that there was going to be some responsibility that came with that, some backlash, some people that don't understand. But we're equipped to have those conversations.
Both hosts understand that halting the sale of White Lives Matter clothing or items will not be easy. They are working with a lawyer and plan to send cease-and-desist letters to anyone who tries to monetarily gain from the phrase. Owning the trademark is a responsibility that neither host takes lightly, and it's one that they hope results in outcomes that are good and helpful to others.
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