The revamped Toys 'R' Us will open two streamlined locations ahead of Black Friday in Westfield Garden State Plaza in Paramus, New Jersey, and The Galleria in Houston.
New York Toys"R" Us is returning to select malls in major metropolitan areas this holiday season with what it hopes is an innovative retail plan that could upend how stores sell toys.
It comes two years after the company filed for bankruptcy and shuttered all its locations - seemingly for good - and just after toymaker Hasbro reported disappointing third quarter sales heading into the industry's most crucial sales season. Hasbro's chief rival, Mattel , enjoyed a sales surge of 3% over the same period. Both toy companies' success was largely tied to Toys"R" Us prior to the retailer's financial demise and rebirth.
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